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Asher Calderon, Israeli, born Bulgaria, 1929–2018.

Asher Calderon was born in Bulgaria in 1929. He began studying design in Bulgaria, but in 1948 interrupted his studies and immigrated to Israel as part of the Youth Aliya. After his immigration he was sent to Kibbutz Beit Alpha. After about a year, he began studying design at Bezalel Art School. From 1951-1953 he served in the IDF as a graphic designer in the IDF Training Command. In 1953 he joined the Graphic Designers Association of Israel (GDAI). In 1954 he worked in a private advertising agency. Between 1955 and 1960, he served as a civilian employee of the IDF in the headquarters of the Chief Engineering Officer, and in 1960 he established an independent studio in Tel Aviv-Jaffa, and over the years designed over 60 stamps for the Israeli Philatelic Service. Among his clients are government companies, as well as commercial companies, for whom he has created a variety of designer product from symbols, posters and packaging, to the design of a comprehensive company image/logo.

Calderon's design style was influenced by post World War II European design. His works were characterized by the use of bold colors and rounded lines, which were also expressed in the typography he created. Among other things, he created a symbol for "Prili" Yogurt, Keter Plastic, The Lottery, Solel Boneh and others . In 1976 he began to create tapestries sewn by his wife Leah. At that time he began to become more religious, and motifs from Jewish culture began to appear in his works.

Education

1949-50 Bezalel Art School, Jerusalem, Graphic Art. Graduate BFA
1958 Course in stamp design with the British graphic artist Abram Games who specialised in poster and stamp designs.
1964 Internships in Switzerland and France

Teaching

1968-1969 Bezalel Academy of Arts and Design, Jerusalem
1974-1975 Bezalel Academy of Arts and Design, Jerusalem

Awards And Prizes

1984 Citation, The Israeli Institute Packing and Design
1985 Citation, The Israeli Institute Packing and Design
1985 Novum Calendar Competition Award
1985 Gold Medal for Calendar Design, Graphic Designers Association of Israel