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Three Pioneers of Hebrew Graphic Design

October 22, 2015-June 7, 2016

Location: Palevsky Design Pavilion

Artist: Moshe Spitzer, Franzisca Baruch, Henri Friedlaender

Curator: Ada Wardi

Moshe Spitzer, Franzisca Baruch, and Henri Friedlaender studied and worked in pre-World War II Germany before immigrating to Israel, where they continued to be active for decades. Their works include the emblem of the City of Jerusalem, the Hadassah typeface, and books published by Tarshish. The exhibition explores the work processes of each one of these groundbreaking designers and presents a selection of their key works.

Organized in collaboration with the German Literature Archive, Marbach, and with the support of the Goethe Institute.
Research assistance granted by the Franz Rosenzweig Minerva Research Center for German-Jewish Literature and Cultural History at the Hebrew University

Henri Friedlaender
"Hadassah" typeface adapted for IBM template, early 1970s


Franzisca Baruch, sketchbook of Hebrew letters copied from ancient manuscripts
Germany, early 1920s

Library of the Schocken Verlag
Schocken Publishing House, Berlin, 1933-39